SHOP BY PHONE TOLL-FREE 1-855-533-2499East Coast as It's Meant to Be ™

“Nova Scotia’s friendliest harbour, the Authentic Seacoast.”   iStopOver Magazine

We’d like to give you a warm welcome to the Authentic Seacoast™ Trading Company, Nova Scotia's General Store. It’s the way we do things here in the seaside village of Guysborough on Nova Scotia’s secluded Eastern Shore. We’ve been a trading community for over 400 years, so we learned a thing or two about making people feel welcome.

Time doesn’t stand still, even in a village of 400 people, so the Authentic SeacoastTrading Company today brings together contemporary lifestyles with yesterday’s traditional spirit. Here you’ll find products like our luxurious Authentic Seacoast Soaps, made with fresh, local ingredient. Our famous Authentic Seacoast gear., made for life here in the Maritimes. Delicious Fortress Rum cake. And our certified organic, fair trade Full Steam Coffee roasted right here on the beautiful Guysborough harbour. These are the special things that let you take a piece of the Authentic Seacoast home with you.

If your travels take you to Nova Scotia, you can find us in the historic Hart Building above the village marina on Guysborough’s Main Street. We’re located in the Skipping Stone Cafe & Store in the where you can stop for some fresh home baked goods from the Harbour Belle Bakery and freshly roasted Full Steam Coffee while you do your shopping.

We hope you enjoy shopping in our online store and that you’ll come visit us in person on beautiful Guysborough harbour to discover the East Coast as it’s meant to be.

“It’s a little off-the-beaten tourist track. And that’s plenty fine with me. Its timeless beauty is the real deal.” Westjet up! Magazine


Welcome to the Authentic Seacoast™ Trading Company, Nova Scotia’s General Store. Whether you’re looking for a taste of Nova Scotia, Authentic Seacoast™ gear, local crafts or unique Nova Scotia gift ideas, the Authentic Seacoast Trading Company is your online shopping destination. We’re the East Coast as it’s meant to be.